I sat at a kitchen table in Willaston last week with a seller who looked stressed. Having just come off a unsold listing with another agent. The price they were given at the start was huge. What happened? Nothing and three months of stress. It bothers my heart to see this because it is needless.
The market in the local area isn't just about placing a sign up and hoping for the best. Hoping is not a strategy. Many sellers get dazzled by big smiles and huge price promises. But when the open home is empty, that agent has no answers. You require more than a promise; you need a strategy.
Should you are selling a stone home in Gawler or a new home in Munno Para, the principles are the same. Buyers are smart. With data at their fingertips. If sellers try to trick them with a high price and no strategy, they run. My goal is to help you avoid that trap.
Why Strategy Matters More Than Promises
Agents can give you a high price estimate. It takes them nothing to say "$800,000" even if the data says "$700,000." This is a promise. Strategy is showing you *how* we find the buyer who pays the premium. Should an agent gives you a number, ask them: "How specifically will you find the person to pay that?" If they stumble, run.
The approach involves identifying the buyer before we take the photos. Should we are selling a acreage in Angle Vale, I know the buyer is likely a tradie needing shed space. My marketing speaks directly to that need. Not just list "4 bedrooms"; we list "space for the caravan and the boat." This nuance is what gets the click.
Without a tailored strategy, you are just hoping in the dark. One might get lucky, but do you want to gamble with your net worth? No way. Smart selling means controlling the narrative, the timing, and the negotiation leverage from day one.
The Appraisal Trap Avoid Risks
It makes me angry. The price trap is the main reason homes in our area fail to sell. Here is how it works: One agent tells you $750k. The honest agent shows you data for $700k. Choosing Agent A because you want the extra money. Of course?
The money isn't real. It simply existed. It sits on the market for 60 days. Locals see the high price and don't even enquire. It becomes "stale." Locals start asking "what's wrong with it?" Eventually, the agent forces you to drop the price to $680k just to get it sold. You lose $20k and 3 months because of a lie.
Please don't be that seller. I prefer to rather lose your business by telling you the truth than win it by lying to you. Facts might sting for a second, but it saves you money in the long run. See sold records, not just what the agent says.
How Buyers Think Drives Value
Watching buyers at open homes every weekend. People are nervous. Buying a home is a huge risk for them. Scared of paying too much. But fear missing out even more. My job is to trigger that second fear. This is it FOMO (Fear Of Missing Out).
If buyer walks into an empty open home, they feel safe to lowball you. Thinking "no one else wants it, I can offer less." Not good. I structure open homes to create a crowd. If they see another couple measuring the fridge space, their competitive instinct kicks in. Then, they aren't thinking about a low offer; they are thinking about a winning offer.
It is all psychology. The property hasn't changed, but the feeling of value has. Generic agents just unlock the door and stand in the kitchen. Working the room, talking to buyers, and building that sense of urgency. It is how we get record prices in Gawler.
Regional Knowledge For Northern Suburbs
One cannot sell a house in Munno Para using a strategy from the city. Fails to work. People here are different. They look about shed clearance, school zoning, and how close the train station is. Being here. I buy my coffee on Murray Street. Knowing what makes this community tick.
Like, selling a heritage home in Willaston requires explaining the "character" value to buyers who might be scared of maintenance. Pitching a new build in a crowded estate requires pointing out the upgrades that make it better than the display home down the road. Subtlety matters.
I also have a database of locals. Not just email addresses, but real people I talk to. A family who missed out on the auction last week? Calling them first. Linking local buyers to your home often happens before we even hit the internet. It is the power of a local agent.
Real Estate Help In Gawler Region
I am with you from start to finish. Not a "sign and see you later" service. Handling the appraisal, the strategy, the photos, the negotiation, and the settlement. Getting Andrew McKiggan, not a personal assistant who started yesterday.
Updates are key. I realize how stressful it is to wait for the phone to ring. I call you after every open inspection. Positive or bad news, you get it straight. If I need to tweak the strategy, we do it together based on real feedback.
If one are thinking of selling, or just want to know what your place is worth in this current market, give me a call. Easy. Honest chat about your options. Enjoying talking property, and I'd love to help you get the best result in the north.
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